Simplified Approach To SEO
Search Engine Optimisation (SEO) is an essential part of any digital marketing strategy whether it be B2B or B2C, it is an extremely lucrative form of digital marketing, BUT, it is important that results are tracked correctly and Return On Investment (ROI) is reported on regularly to ensure SEO efforts are positively effecting your business.
The simple fact is many companies spend a fortune on SEO in a space that is so over crowded that the chances of actually ranking in the top three pages of search engines let alone on the first page a next to impossible.
Search engine algorithms are very complex, and are updated on a regular basis, this makes it almost impossible to know what parameters are actually include. However we have developed a tried and tested 2 point strategy that is proven to get results.
Our approach to SEO is broken down into 2 main area’s:
- On-Page Optimisation
- Quality Link Building
Our goal is to give you the skills and data required to manage you SEO effectively.
On-Page Optimisation includes many different areas of importance. The way your website’s architecture is designed has to be a strategic balance between what search engines want to see and user experience (UX) to keep your audience engaged. Its all to common to see a perfectly optimised website in the search engines eyes but the audience leaves straight away as its not engaging eventually causing the site to loose rankings due to Pogo Stick syndrome.
We focus on the following area’s for the best outcomes:
- Site Archetecture
- Snippet Optimisation
- CTR (Click Through Rate) Analysis
- Keyword Targeting & Optimisation
- Aggressive Content Strategies
Over the years the combination of the above tactics have delivered 1st page results time and time again.
Quality Link Building
Have you ever heard of the saying “less is more”? Well in the case of link building this is definitely true. The biggest misconception in the SEO world is getting as many links coming back to your website as possible and by any means necessary.
Quality SEO companies will focus on quality back-links from high authority websites. The reason for this is search engines actually penalize websites for having toxic back links and potentially dangerous anchor text.
Our back linking strategy focuses on the following:
- Valuable Industry Citations
- Quality Content Posts Linking Back To Your Website
- Strategic Partnership Referrals
- Earned Links Through Outreach
- Advocate & Influencer Posts & Links
- Viral or Hi-Jack Techniques
The SEO climate is constantly changing which means constant improvement to these strategies is essential.
What is Search Engine Optimisation?
SEO is the application of various strategies to improve the search rankings of a website. These strategies range from on-page optimisation, quality content, to authoritative link building. SEO is an important piece to any online marketing plan and with a well-rounded strategy; almost any website can see improved rankings.
For more details try reading our series of Blogs on SEO:
Do you offer any guarantees?
Google warns to stay away from companies claiming to guarantee rankings. Any company that says they can is being dishonest, as Google’s algorithm changes frequently. RedEx Digital is a leading digital marketing agency, that consistently provides our clients the highest level of service and results. While we cannot guarantee top rankings, we have a proven track record of delivering results to our clients. Read our case studies to learn how we have been a valuable partner to so many successful businesses.
Do you outsource your work?
To ensure we are providing our clients the best quality of SEO service and proper oversight, all employees are located in one of our locations around Australia. You are paying for the experts, so you deserve to have them overseeing your campaign.
How long does it take to see results?
With over 200 different ranking signals, it is difficult to predict how long it will take a website to rank. In our experience clients typically see significant improvement on long tail keywords in the first 90 days and more competitive search terms around 180 days. SEO is a long-term strategy but has consistently proven to provide the best ROI.
Will I have to make changes to my website?
Normally no structural or design changes will need to be made to properly optimise your website. Most of the work we perform is in the code or content of each page. Typically, most clients elect to have our staff make the changes; however, we can also provide clear directives if you would prefer implementing internally.
Do you do link building?
Yes. We have built relationships with hundreds of publishers, bloggers, and journalists over the years and we are building new relationships every day. Our link building (Digital PR) team takes pride in delivering relevant, highly authoritative back-links to propel our clients forward in the search rankings. If you feel like your staff has a good handle on most of the day to day tasks except for link building, request a free consultation and our Digital Marketing Specialists can discuss our link building service options with you. For more information on link building, please visit:
Can you help websites with a Google penalty?
Yes, we have been very successful at removing all types of Google penalties. If your website is experiencing an issue, please contact us to learn how we can help get your website back in good standing.
How do you conduct keyword research?
We use a variety of tools to analyse keywords across all industry types. For each individual search phrase, we look to determine the search volume, relevancy to the client’s business, the likelihood that they will lead to sales, as well as the competitiveness of the keyword. Our team handpicks each keyword based on our belief that it will contribute to a successful campaign.
Will you work with eCommerce sites?
Yes. eCommerce websites have their own unique set of challenges, but our proven practices develop successful results time and again. We also have worked with a variety of shopping cart platforms such as Magneto, Shopify, and Big Commerce to name a few. For more information about our eCommerce SEO solutions, click here.
Should my business use SEO?
SEO is an investment into the future of your company. The organic traffic generated from search engine optimisation has a much higher ROI in the long-term, than that of paid search traffic. If your website isn’t on page 1 for your top keywords, you are missing out on a large piece of your online potential. If you request a free consultation, our digital marketing specialists will present you with an SEO plan specific to the needs of your website, providing a road map to success. For more information, read:
Are you a white hat SEO firm?
Yes. The strategies and techniques employed by our firm follows the latest in best practices, while remaining well within Google’s guidelines. We have also conducted numerous research studies, providing us with an edge over our competitors, but more importantly, providing our clients an edge over theirs. Some of those studies have been made publicly available in our case studies:
How are you different from other marketing agencies?
Can SEO increase my sales or leads?
Yes. Search engine optimisation can improve a website’s visibility in the search results. That increased visibility will lead to more potential customers learning more about your products or services. Very few marketing services can offer a comparable quality of customer and ROI.
Do you have a website audit service?
Yes. We have options available for businesses that are looking to diagnose any SEO deficiencies that their website may be facing. Our audits are comprehensive and provide a road map as to what needs to be completed to get back to a solid foundation. To conduct a complimentary preliminary on-page audit click here. If you don’t have an in-house marketing team to handle day-to-day tasks, we highly recommend going with an SEO service that has a monthly retainer versus a one-time audit.
What countries do you optimise for?
We are only servicing businesses that are targeting the United States, Canada, United Kingdom, and Australia.
What tools and software do you use?
We utilise a robust set of proprietary SEO tools as well as some select third-party systems to provide every advantage to our clients.
What is the difference between SEO & PPC?
SEO is a marketing strategy to increase search positions, for delivering organic search traffic. This strategy traditionally has a significantly better ROI over time in comparison to Paid Search. The benefit of PPC is that you can start realising traffic and sales much sooner. SEO and PPC are both essential internet marketing strategies for almost any business. If you aren’t sure what is right for you, request a free consultation and one of our Digital Marketing Specialists will help you develop a strategy that will fit your needs. For more information about either SEO or PPC please read the Blog: SEO | PPC
How much does SEO cost?
The cost of an SEO campaign differs depending on the keywords being targeted, the history of your website, the industry, and the amount of work needed to achieve your goals. We work with businesses of all sizes, large and small, and have affordable solutions that deliver real results. Our digital specialists will assess your needs to develop a winning strategy for you. Contact us for a free consultation and quote.